Hello! Kari Petyak here! I’m a Product Marketing Technician and the newest member of the BAC marketing team! I’ve only been here for a month, but in a few short weeks I have learned more than I could have imagined about the cooling industry! My educational background is in physics, medieval literature, European and New Zealand history, technical writing and design, while my professional background is in advertising/marketing. I’ve had the pleasure of working at two advertising agencies, an opera company and a university over the years, and while it may seem like none of those things have anything in common, especially with working at Baltimore Aircoil, fear not – they do! Connections they do have! And now I am hard at work here at BAC applying my past industry and educational experiences while learning the ins and outs of this fine company!
So enough about me! More about BAC! As BAC customers and reps, along with the occasional mis-directed websurfer, you probably don’t know what it’s like on a day to day basis here at BAC, especially in the Marketing department. I wasn’t sure what to expect when I first started, but I’ve quickly come to call BAC home as the people and the company make this a fantastic place to be. A quick top ten of the things I’ve learned in my first few month here:
1 – Nobody in marketing likes rhubarb. It’s a crime. I make a mean rhubarb and strawberry crumble, but they are adamantly against it. I’m still holding out hope for the company as a whole though, as the Refrigeration department seems to be interested.
2 – Here, we do a lot more than straight marketing, working to educate consumers about our new products. As a department dominated by engineers, we also come up with wiring specs, work with new product development teams and, of particular importance for me, work on consumer education and communications, aiming to educate not just about our products, but also about the industry as a whole. I am working on translating our research documents from “BAC-engineer-ese” into laymans terms, so be sure to watch our Knowledge Center here on the website for more product and industry education information. My current papers: white rust, ozone water treatment, cooling tower certification and cold weather cooling tower operation. Keep a look out!
3 – I should never ride my bike (yup! I’m a cyclist!) on any roads remotely close to where my coworker Chris Walton is driving. No cyclist should. He does not have warm fuzzy feelings for cyclists.
4 – Acronyms are a way of life in the cooling world. CTI, IBC, AHSRAE, IDEA, FRP, ISO, FM, ASME, MCAA, RETA, IIAR, IARW**. And that is just naming a few (see the end of my post for a quick list of definitions). I’m on acronym overload and feel like I need pocket reference cards to keep them all straight, and these don’t even refer to our product lines and the nomenclature behind those!
5 – Coffee is a way of life here. If you value your life, don’t mess with the coffee pot. I think there might be direct taplines into most people’s veins (I’m more of a tea drinker myself).
6 – Ice cooling is where it’s at. One of my early tasks was being assigned to the Ice Team here at BAC, and in June, I’ll be headed out to Indianapolis with our Ice Department to attend the IDEA conference. While most people do not initially think of ice as an important cooling technology and a viable option – it is! It really is! In fact ice-based thermal energy storage is finding its way into more and more high-tech green buildings as an energy efficient, green and cost effective solution. Ice, ice, baby (sorry – too tempting – you knew I had to sneak it in somewhere, right?)!!!
7 – When bringing triple chocolate cake into the office, it is imperative to also bring a gallon of milk. Dualy noted.
8 – Parts. We sell parts. Forget Grainger, forget McMaster-Carr, come to us! Not only do we sell fully functional/awesome/operational/installable/wonderful cooling towers, but we also sell factory authorized parts! Contact your rep to find out more!
9 – The Great Gazoo was on the Flinstones. Trivial piece of knowledge, perhaps, but seriously – I was clueless. Blame my parents. I grew up playing in the dirt on Saturday mornings and I missed out on cartoons. The Great Gazoo!
10 – My coworkers are a wealth of knowledge and are more than happy to share it with me (and you too if you want to know things!)! Seriously! I sit and pick brains here – it is a good way to learn – propelled from one topic to another, learning the ins and outs of refrigeration and cooling basics to the more intricate workings of coils and evaporative systems. I’m not an expert yet (so please don’t quiz me!), but, please (!!) if you have any questions, please feel free to contact people here at BAC! Can’t find something on the website? Call us (or leave a post here)! Have a configuration question? Call us! Need to know where to cycle to avoid Chris? Call me! (Seriously!)
Whew! Top 10! Took a bit longer than I had intended (my coworkers are rolling their eyes, having quickly realized my rather loquacious nature), but, I do believe you get the idea! Working here at BAC has been a big change for me, but I’m glad I’m here and I’m glad to be part of the team.
**Cooling Technology Institute; International Building Code; American Society of Heating, Refrigerating, and Air-conditioning Engineers; International District Energy Association; fiber reinforced polyester; International Organization for Standardization; factory mutual; American Society of Mechanical Engineers; Mechanical Contractors Association of America; Refrigerating Engineers and Technicians Association; International Institute of Ammonia Refrigeration; and International Association of Refrigerated Warehouses.
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